TRANSFORMING A NEW ENERGY DRINK

OBJECTIVE

Bring Yerba Mate-based beverage to market. 

 

SITUATION

The caffeine market is over-saturated with coffee, teas, and synthetic energy drinks. People simply aren't aware of what Yerba Mate can offer - yet.

INSIGHT

Americans are overworked and coffee and energy shots are their diesel. Yerba Mate offers more focused energy and a clearer mind that can improve the daily lives of the American workforce.

 

POSITIONING

Mate has all the benefits of tea and the latest "health" drinks, but packs a punch like an energy drink. It's tea plus.

 


CREATING A NEW CATEGORY: THE ENERGY TONIC


THE COMPETITIVE LANDSCAPE


CREATIVE